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Too Faced’s new Em-Power Lipstick collection

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Way too Faced, one particular of Sephora’s bestselling makes, introduced a new Em-Power Lipstick selection on Friday, with 12 incredibly pigmented shades and 5 exceptional liners.

The brand name describes its new assortment as “creamy, hydrating and very long-sporting for up to 12 hrs,” because the feather-resistant, non-bleeding formulation also assists to soften the look of lip traces.

“A bold lip has a transformative electricity that can immediately instill self esteem, self-esteem and boss strength when you require it the most—with just one swipe, Jerrod Blandino, Co-Founder and Main Inventive Officer of Also Faced, advised The Put up. “Lady Bold is established to consider that empowering sensation to the following degree by pushing technology and innovation to recreate what a lipstick could be.”

What is far more, there’s up to a 42% pigment load and a apparent wax base—almost triple the pigment load of what a common lipstick has, per Blandino. “The end result is a fully bold, empowering lipstick, with a at ease weightless come to feel,” he adds.

Too Faced new Em-Power Lipstick collection
Getty Photographs/iStockphoto

As a lipstick aficionado, swatching shades at Sephora is just one of my favorite pastimes. So, when Way too Confronted introduced the new Em-Electricity selection, I experienced to consider the magnificent pink and pink packaging for myself.

From the commence, I was actually amazed with Too Faced’s lipstick formulation. I have hardly ever tried out any of its lipsticks — mainly mainly because I swear by NARS’ “Raquel” Audacious Lipstick, Glossier’s “Trench” Ultralip and Much too Faced’s new Lip Injection Power Plumping Liquid Lip Balm — but I’m so glad I tried using the new assortment.

Too Faced new Em-Power Lipstick collection
Much too Confronted

When As well Confronted claims pigment, they indicate pigment. This lipstick didn’t budge all working day. It felt like a lip merchandise a Hollywood star would use since the colour appeared rich and glamorous on my pores and skin. It can certainly elevate any neutral appear into a far more glam 1.

Also, it smells divine, just like candy. I’ve had lip items that tasted like bubblegum cough drugs and just not terrific. But the Em-Electricity line is a person I really do not mind reapplying — not that I have as well a great deal, thanks to its fantastic pigment.

To assist make your buying practical experience additional seamless, I tried five of As well Faced’s new lipsticks and 5 of its liners, which are coming quickly.

Far too Faced ‘Hype Woman’ Woman Bold Em-Electrical power Pigment Lipstick, $24

Too Faced "Hype Woman" Em-Power Lipstick
Way too Faced “Hype Girl” Em-Power Lipstick

Victoria Giardina wearing Too Faced's "Hype Woman" Em-Power Lipstick.
Victoria Giardina wearing Too Faced’s “Buzz Woman” Em-Ability Lipstick.

Let’s start with the most natural shade I tried out: Way too Faced’s “Hype Woman” Lipstick. It’s a single I would possibly go to when seeking at all the solutions, notably simply because it improves the normal coloration of my lips.

For this motive, I recommend this shade if you have fair skin and want to amp up your lips all day.


Also Faced ‘Level Up’ Girl Bold Em-Energy Pigment Lipstick, $24

Too Faced "Level Up" Lipstick
As well Confronted “Stage Up” Lipstick

Victoria Giardina wearing Too Faced 'Level Up' Em-Power Lipstick
Victoria Giardina carrying Way too Faced’s “Amount Up” Em-Electrical power Lipstick.

Curiously, Way too Faced’s “Level Up” Lipstick was my favourite shade I tried. It reminds me of several hues presently in my make-up arsenal, and I like that it’s excellent all calendar year round. In addition, it gave me a balanced glow due to the fact it was a bit additional coral than “Hype Woman.”


Way too Confronted ‘Trailblazer’ Woman Daring Em-Electric power Pigment Lipstick, $24

Too Faced 'Trailblazer' Em-Power Lipstick
Much too Faced “Trailblazer” Em-Ability Lipstick

Victoria Giardina wearing Too Faced 'Trailblazer' Em-Power Lipstick.
Victoria Giardina sporting Way too Faced’s “Trailblazer” Em-Energy Lipstick.

When I very first utilized this shade, I assumed to myself, “This is best for darker pores and skin tones.” But, it grew on me, whilst it’s a shade outside of my convenience zone. I imagine it’s a lovely assertion as we strategy fall, even on fair pores and skin like mine.


Much too Confronted ‘You Do You’ Lady Daring Em-Electrical power Pigment Lipstick, $24

Too Faced 'You Do You' Em-Power Lipstick
Also Faced “You Do You” Em-Power Lipstick

Victoria Giardina wearing Too Faced's 'You Do You' Em-Power Lipstick.
Victoria Giardina wearing Too Faced’s “You Do You” Em-Power Lipstick.

You know what they say about honesty. To be frank, this was my least favourite shade. Although “You Do You” has the identical pigment as the many others in the collection, I’m not about vibrant crimson lipstick. But some individuals are, and this is fantastic for those who want a spicy red lip.


Too Faced ‘Lady Bold’ Em-Energy Pigment Lipstick, $24

Too Faced 'Lady Bold' Em-Power Lipstick
Also Confronted “Girl Bold” Em-Electricity Lipstick

Victoria Giardina wearing Too Faced's 'Lady Bold' Em-Power Lipstick.
Victoria Giardina carrying As well Faced’s “Woman Bold” Em-Power Lipstick.

Although I’m not gung-ho on pink lips, this was, by considerably, a much better shade for me in comparison to “You Do You.” A self-confident purple, if you will.

When paired with the matching lip liner (coming before long), I felt like a pro making use of the daring colour on my lips. And, it would be wonderful with a distinct gloss, like As well Faced’s Lip Injection, to make it a little bit extra flirty and wearable on reasonable pores and skin.


Check out New York Put up Buying for additional content.

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