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The ultimate VSCO Girl shopping list


Image by Marshall Troy Studio. Prop Stylist: Paul Petzy.

Brighten your winter season wardrobe with fashion’s hottest sartorial fad: the VSCO (pronounced “visco”) woman aesthetic. Named immediately after the picture application that provides your smartphone pictures a dreamy ’90s-influenced vibe, the VSCO girl is against contouring, body-con dressing and lip-fillers. Her go-to search is a little slouchy, definitely tie-dyed and unironically styled with a pair of Crocs. Hardly ever with no her metal straw, digital camera and reusable tote, her everyday technique to manner is carefully curated and colorful — built to channel carefree summer months times.

Bonnet, $450 ​at Gucci
Bonnet, $450 ​at GucciPhoto by Marshall Troy Studio
Ugg x Ovadia “Tasman” slides, $250 (available Feb. 10) at Ugg
Ugg x Ovadia “Tasman” slides, $250 (offered Feb. 10) at UggCourtesy of the designer
“The Wiz” earrings, $75 at Melody ​E​hsani
“The Wiz” earrings, $75 at Melody ​E​hsaniCourtesy of the designer
Tote bag, $25 at Strand Books
Tote bag, $25 at Strand PublicationsPicture by Marshall Troy Studio
“OneStep 2 Viewfinder i-Type” camera, $100 at Polaroid
“OneStep 2 Viewfinder i-Type” digicam, $100 at Polaroid OriginalsCourtesy of the designer
“Smiley Flowers” iPhone 11 case, $35 at Wildflower Cases
“Smiley Flowers” Iphone 11 circumstance, $35 at Wildflower SituationsCourtesy of the designer
Spelly straw kit, $15 at MoMA
Spelly straw package, $15 at MoMAPhoto by Marshall Troy Studio
Facial spray, $7 at Mario Badescu
Facial spray, $7 at Mario BadescuCourtesy of the designer
Scrunchie, $25 at Ganni
Scrunchie, $25 at GanniCourtesy of the designer
Amethyst bottle, $84 at Glacce
Amethyst bottle, $84 at GlacceImage by Marshall Troy Studio
Lip gloss in “Clear,” $14 at Glossier
Lip gloss in “Clear,” $14 at GlossierPhoto by Marshall Troy Studio
Dress, $398 (available March 25) at KateSpade
Dress, $398 (readily available March 25) at KateSpadePhoto by Marshall Troy Studio
Smoko AirPods case, $18 at Urban Outfitters
Smoko AirPods scenario, $18 at Urban OutfittersPhotograph by Marshall Troy Studio
Bucket hat, $365 at M Missoni
Bucket hat, $365 at M MissoniPhoto by Marshall Troy Studio
Proenza Schouler White Label top, $195 at Shopbop
Proenza Schouler White Label leading, $195 at ShopbopPhotograph by Marshall Troy Studio
“Lala Retro” whipped face cream, $60 at Drunk Elephant
“Lala Retro” whipped confront product, $60 at Drunk ElephantCourtesy of the designer
Linda Farrow x Area sunglasses, $400​ at Linda Farrow
Linda Farrow x Region sunglasses, $400​ at Linda FarrowCourtesy of the designer


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