It is the “Spy Who ‘Liked’ Me.”
The CIA desires to crack the code to Instagram acceptance to soften up its shadowy impression as section of a quirky new public relations marketing campaign, according to a report Wednesday.
The notoriously limited-lipped agency is on a mission to get extra followers and likes on its social media platforms, together with Twitter and Fb, in order to portray alone as relatable, Politico reported.
The CIA is ramping up its social media existence, which commenced in 2014, to enable dispel detrimental push and conspiracy theories that have plagued it in the latest yrs, said Candice Bryant, head of the agency’s social media workforce.
“There’s persons who don’t realize that we have a softer side right here,” explained Bryant, 37. ”So our viewers is definitely the entirety of the American public.”
“[The goal is] demystify, teach, and then recruit,” she stated.
Latest Instagram posts from the CIA contain the picture of a gay delight flag together with captions stressing the significance of retaining agents with “every cultural and linguistic history.” They also include things like first-man or woman stories from CIA staff with hashtags this kind of as #humansofCIA and #womencrushwednesday.
But the endeavours to current the CIA as “just like us” have drawn criticism from observers, some of whom say makes the agency glance weak — or guilty of whitewashing its have background, according to the outlet.
The company now has 398,000 followers Instagram, 60,000 YouTube, 993,000 likes on Facebook and 3.2 million followers on Twitter.
But with TikTok, “obviously, there is the Chinese chance,” a rep for the agency reported.
In June, previous TikTok staff members expressed worry that the well-liked social media platform is getting run by its Chinese parent enterprise, ByteDance, and claimed it has entry to US person details, CNBC documented.